Sustainable Business – 5 Tips for a Better and More Sustainable Business Idea

2. See Sustainability Requirements as a Business Opportunity

Every business has legal requirements, values, and unwritten rules to follow. This also applies to sustainability. We’re often well aware of what we must do and what costs money. But as we adapt our operations to do the right thing – why not go further and think about how we can deliver more value at the same time? How can we meet future demands and expectations and turn them into business opportunities?

Take the chance to be the first to solve an important challenge and take a significant market position on the issue.

4. Find Your "Sweet Spot" in Sustainable Development

Once you know which Global Goals are relevant to your business, it’s time to ask:

“If we could impact this area, would it be important to our stakeholders?”

Just like in your regular business, you need to understand external demands and customer needs. The more knowledge you have and ensure, the better solution you can develop and commercialize. Sustainability works the same way. Conduct your environmental scanning from a sustainability perspective.

🏁 Where are we headed?
✅ What new demands will be placed?
❤️ Which area of sustainability is closest to your heart?
🔍 What’s happening in other industries, and what’s important to customers?

The more important it is to the customer, the more important it is for you to work on it. Is it also an issue that your employees are passionate about? Then you’ve found your “sweet spot” – the significant issue to work on.