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    • En kvinna står på en byggarbetsplats och använder Infobrics tjänst på telefonen. Hon har varselklädsel och skyddshjälm på sig. Bredvid henne står en bandvagn.

    Infobric – from casual coffee talk to a thriving business

    Rewind to 2004, in the smallest basement office at Science Park in Jönköping, a tiny startup was just getting off the ground. Fast forward 17 years, and Infobric, now a market leading company, is delivering its services from Science Park Towers, not far from where it all began. The journey has come full circle – yet for Infobric, this is only the beginning.

    It's hard to believe. It all started in a break room at Science Park back in 2004.

    Dan Friberg, CEO of Infobric Group

    What started in a small basement office in Science Park has grown into a company with over 300 employees and a turnover of approximately 450 million SEK in 2020. In May 2021, Infobric took a major step forward by acquiring MSite – a leading UK company specialising in human resources, safety and productivity in the construction sector.

    With this latest acquisiton, Infobric has expanded into a group of eight companies, all working together to drive the digital transformation of an entire industry.

    And the office? Well, fittingly enough, it is now the largest in the building – located proudly on the top floor of Science Park Towers in Jönköping.

    For sustainable, safe and efficient construction sites

    Infobric is a SaaS company (Software as a Service) that develops cloud-based software solutions to improve safety and efficiency on construction sites. The company offers a complete suite of services that help contractors manage everything from attendance tracking and competency verification to supplier control, access systems, and the monitoring of vehicles, machinery and tools. All designed to boost productivity and profitability in construction projects. Infobric is active in five countries with Sweden, Norway and the UK as its key markets.

    – It all started with a group of entrepreneurs drinking coffee at Science Park, discussing the challenges of theft and break-ins at construction sites. They thought, there must be a way to use technology to develop smarter electronic locks to prevent this, says Dan.

    Två individer står på en byggarbetsplats och använder Infobrics tjänst på telefonen. De har gula reflexvästar och skyddshjälmar på sig.
    En man i varselklädsel och skyddshjälm går in genom en av infobrics entréer till en byggarbetsplats.

    From Business Developer to CEO

    And that’s how it all started. Theft at construction sites isn’t just costly because tools need replacing – it also disrupts productivity, leading to significant downtime costs, including penalties for delays.

    Infobric’s CEO, Dan Friberg, sits in front of a wooden wall and laughs. What began as a simple idea soon turned into a business, leading to the launch of the startup Safetool. Back then, Dan was a business developer at Science Park, mentoring the company’s founders – Lars-Göran Lindqvist, Claes Rydin, Kenneth Johansson and Werner Hilliges – through its first two years.

    By 2016, when Dan was offered the role of Infobric’s CEO, he had already been part of its journey for twelve years – first as a business developer, then as CEO of Science Park, and also as a board member and chairman of Infobric.

    It's an incredible journey – to first mentor a company you're passionate about, then invest in it, and eventually have the privilege of leading it. And in addition, to see the product in action right outside the window, says Dan.

    En byggingengör stämplar sitt kort för att komma in på en byggarbetsplats. Hon har skyddshjälm och reflexväst på sig.

    Real change

    Since its launch in 2004, Infobric has grown at an incredible pace, constantly expanding its product range. Dan believes that a major reason for this success is the strong customers relationships built from day one – not just through meetings, but by truly engaging with customers in a meaningful and personal way. His advice to future entrepreneurs and startups? Don’t get stuck in endless planning. Pick up the phone, meet your customers, and figure out solutions as you go. But most importantly – surround yourself with a team of people who are genuinely committed to making a real difference.

    – What I’m most proud of at Infobric is the team. There’s an incredible drive and commitment to ambitious goals. We’re fortunate to have such talented individuals on board – without them, Infobric wouldn’t be where we are today, says Dan.

    Science Park – a guiding partner along the journey

    From an idea, a startup, and the smallest basement office – to investments, expansion, and the largest office in the building. Science Park has had the privilege of supporting this growth every step of the way, through business development, funding and providing the right environment. Gustav Österström, CEO of Science Park, shares his thoughts on the company’s development:

    – Infobric is a great example of success. They are innovative and play a key role in transforming an entire industry. They are also a source of inspiration for other entrepreneurs and growing businesses. We look forward to a continued partnership.

    Infobric's journey – year by year

    2004

    Lars-Göran Lindqvist, Claes Rydin, Kenneth Johansson, and Werner Hilliges starts the company SafeTool in the basement of Science Park.

    2006

    SafeTool develops a complete entry and access system that will set the standard for the construction industry.

    2008

    The venture capital company Scope becomes a co-owner of SafeTool.

    2009

    SafeTool introduces the first version of its informations service, Infobric Easy, and receives the “Innovation of the Year” award from Science Park Jönköping.

    2010

    SafeTool rebrands as Infobric and transforms Infobric Ease into a SaaS solution, launching it across the entire construction industry.

    2012

    Infobric develops a service for the equipment rental industry – Ease Rental.

    2014

    The company wins the Swedish Construction Industry Development Fund’s annual innovation competition for the best development projects in construction, installation or civil engineering.

    2015

    Scope sells its entire holding to Jönköping Business Development (JBD), an investment company based on Science Park.

    2016

    A new legal requirement for staff registers at construction sites is set, leading to a 573% increase in the number of sites using Infobric. Infobric launches a new attendance registration app – Ease CheckIn.

    2017

    Infobric is recognised as a Gazelle company and ranks as the second fastest growing and most profitable business in Jönköping County. Meanwhile, Ease CheckIn tops the charts in App Store.

    2019

    Summa Equity acquires Infobric from JBD. Infobric acquires the two Norwegian SaaS companies, Tempus AS and BlastManager AS.

    2021

    Infobric completes their first acquisition outside the Nordics by acquiring the market-leading UK company MSite. They also acquire AddMobile.