Networking happens at all levels and in all industries – whether in our professional roles or personal lives. As an entrepreneur, having a large network opens up a world of opportunities and potential collaborations.
Today, being good at networking is a superpower in the business world. And even though most of us aren’t born as Superwoman, we can actually learn to become networking stars. Like everything else, it takes practice.
Building your network is never a bad idea. Whether you’re an outgoing entertainer or a more reserved listener, there are lessons to be learned on both ends. Find your own personal way to network. Maybe it’s through a leadership course, an event, a lunch, or a new contact on LinkedIn? Only you know what works best for you. Not sure? Try different approaches!
For some, networking comes naturally, while others need a bit more practice – we all start from different places. One thing is certain: What you sow, you often reap, and you never know who might be the link to your next success.
There are no right or wrong ways to network, but here are a few tips that can make it both easier and more enjoyable.
A common mistake at networking events is focusing too much on ourselves and talking more than we listen. Make it a habit to always start conversations by asking questions about the person you’re talking to. Listen and ask follow-up questions. Then, you can give your elevator pitch – which, of course, you know by heart!
A classic interview technique involves asking “how so?” It’s a powerful question that encourages people to open up and talk about themselves. It’s a great follow-up question that shows you’re interested and keeps the conversation flowing.
If you feel a bit rusty at networking events, preparing in advance can help. Think of good questions and conversation starters to break the ice, and review the questions you might get asked. Keep your answers short and concise – no one wants to hear a long story in response to a simple question.
Everyone wants a large network, and with the right techniques and maintenance, you’ll likely succeed over time. When you start building your network, focus on people most relevant to your career and development right now. Get to know them deeply and target those who you can benefit from and who can benefit from you. Set goals and define what you want to achieve before you go. Instead of just attending an event because “there might be valuable contacts there,” define in advance which business contacts you want to meet and why.
Following up is perhaps the most important part of the networking process. Why? It’s simple psychology. People like to be acknowledged and remembered – whether it’s in professional settings or personal ones. Always follow up on your conversations within a few days. You can do this with a friendly email, thanking them for a great conversation, or by sending a LinkedIn connection request. “Always nurture your contacts, services, and reciprocations” is a saying for a reason.
Networking is an art, and one thing to avoid is coming off as too “salesy.” Be smooth and genuinely curious and interested in the person you’re talking to. Be honest and authentic when you network! Remember, everyone at a networking event is in the same situation as you. See it as helping each other create new business opportunities and move forward in entrepreneurship – it’s a forum for give and take.
In our Science Park community, there are plenty of events and activities for those already running a business or curious about starting one. We organize everything from inspirational talks to pitch nights with exciting startups, and over 5,000 curious individuals participate each year. Check out our upcoming events and activities here.
